All Help topics

About Vendor Express

With Amazon Vendor Express, you can start selling your products to Amazon and expose them to hundreds of millions of customers worldwide. Amazon buys products directly from you and handles shipping costs, merchandising, customer service, and customer returns.

To become a vendor on Vendor Express, you must own or license the intellectual property rights for the products that you intend to sell to Amazon. If you do not own or license these rights, your products may still be eligible for our Seller Central program. For more information, go to

The benefits of becoming a vendor on Vendor Express include:

  • No annual charge to join or participate in the program.
  • Products appear to customers as Sold by Amazon.
  • Free shipping from your warehouse to Amazon or directly to Amazon customers.
  • Product storage and order handling.
  • A direct fulfillment option so that you can ship directly to Amazon customers with prepaid shipping.
  • Products are eligible for Prime and free shipping to customers over a standard order threshold.
  • Access to Amazon Marketing Services and selling enhancements.

We'll sometimes request a minimum sample of free units of your product so that we can evaluate the demand from our customers before placing an initial purchase order. After your product sells, we may start issuing purchase orders. We request a limited number of samples as an investment in the program. We understand that your products cost money, so we want you to know we are using them to build your Amazon product detail page and evaluate customer demand. For more information about sample orders, go to About Sample Orders.

For more information on signing up for Vendor Express, go to Create an Account.

Need more help? Contact Us